The Traditional Champagne Launch with Laurent-Perrier

Montréal Passion Vin is boldly kicking off the 2019 edition with wines from Champagne Laurent-Perrier.


Founded by André Michel Pierlot in 1812, the house became known as Veuve Laurent-Perrier when Mathilde Émilie Perrier, the widow of Eugène Laurent and cellar master, decided to combine both family names.

The estate is deeply rooted in the picturesque hamlet of Tours-sur-Marne, one of 17 Champagne villages ranked as Grand Cru and ideally situated at the crossroads of three major Marne department wine-growing areas: Montagne de Reims, Vallée de la Marne and Côte des Blancs.

Its reputation began to grow as early as 1889, during the Exposition Universelle in Paris, with the launch of the very first Champagne with no residual sugar, also known as Brut Nature. This creative spirit was demonstrated further as of 1949 under the stewardship of Robert de Nonancourt. He was one of the first to relinquish concrete vats in favour of stainless steel. He is also responsible for the 1959 creation of Grand Siècle, the first multi-vintage prestige cuvée Champagne.

He then launched the non-vintage Brut Rosé (Pinot Noir maceration) in 1968; Ultra Brut in 1981 and finally, in 1987, he launched Alexandra Rosé, one of the finest rosés in Champagne.

Each cuvée has its own history and personality; a unique range of wines from Champagne reflecting a style that is purposely imbued with freshness, purity and elegance. Laurent-Perrier is part of an epicurean lifestyle that celebrates the art and pleasure of food and wine!

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